By surrounding an image with relevant text that includes keywords, search engines can better associate the image with the content. When viewing the HTML of a web page, you get a better sense of how the proximity of keywords to an image is important. Tip #4) Surround Image with Relevant Text This will not only cause you more problems than benefits as far as search engine rankings, but can also create a poor user experience for those who are visually impaired who utilize a screen reader to describe elements on the page. With any recommendation to add keywords comes the obligatory caveat: don’t over-optimize. ![]() Embedding alternative text, or “alt text”, in the image can help describe the nature of the image.įor a business that wants to gain attention for search queries that include the location of their business and their services, adding the keyword and local modifier to the alt text of an image can help a search engine understand its relevance. Separate the words of the title with a hyphen, like this: immigration-laywer-toronto.jpg Tip #3) Alt TextĪlthough they’re getting smarter with each technical tweak, search engines aren’t particularly good at seeing an image and identifying the content (yet). This is the first opportunity to let search engines know that your image is related to a certain location and service or product. Like any digital file, adding a descriptive but simple file name to an image is an important step when it comes to optimizing for the web. Related: B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO Tip #2) Image File Name Two awesome free compressor tools are compressor.io and. This can be achieved by compressing the image, which means the file size can be reduced when digital data is removed but the image retains a quality appearance. When optimizing an image, you want the dimensions to be as big as possible, yet you want the storage space to be as small as possible. For example, don’t upload a large image, and then force the image to be viewed in a smaller resolution via HTML width and height attributes. Preparing the image for your website involves making the right choices when you create the file, instead of manipulating it after you’ve uploaded it to your website. If images don’t load quickly when a user visits a web page, not only does it affect a user’s patience (and thus a business’ bottom line), but it also sends a negative signal to Google, who considers site load speed as a ranking factor. The first thing you need to consider is the size of the image file. ![]() Many of these tips are really simple to implement, but can make a big difference in how your images will achieve greater visibility. And you’ll want those images to support your SEO efforts. ![]() Regardless of your business, if you have a website, you’ll want to include images. Okay, so assuming you’ve got clear, interesting images that support your content or brand - how do you get search engines to find them and serve them up to your customers? 8 Tips for Image Optimization You Should Be Doing Your website or images can appear at the top of search engine results because of your awesome technical wizardry, but if the images themselves aren’t appealing or relevant, you’ve wasted your efforts. Why is this a big deal? Because with a few simple steps, optimized images will help a website rank for local search queries, and sometimes the images themselves can make an appearance in the SERPs! But First: Select the Right Imageīefore I mention a word of what you can do to optimize your images for local search purposes, I should mention that your primary focus should be selecting quality images. When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines. Want Loads of Extra Traffic? Optimize Your Images!
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